Smartsby · BuildLab

Build. Secure. Scale your foundation.

Own your app and site. Let us handle the security and cloud maintenance — or learn to do it yourself, with help.

For
Makers, hobbyists, and small businesses who own their app or site.
You leave with
A healthy Foundation Health Score and the right tools wired together correctly.

What you'll learn

Seven modules, 30 levels. Identity, DNS, email, hosting, analytics & CRM, payments, and operating hygiene. Every level offers DIY, Co-pilot, or Done-for-you.

Module 1 4 levels

Identity & Domain

Own your name, on the internet, correctly.

Module 2 5 levels

DNS & Cloudflare

Fast, secure, deliverable.

Module 3 4 levels

Email & Communication

Mail that lands. Calendars that work.

Module 4 4 levels

Hosting & Deployment

Something live, fast, that you control.

Module 5 5 levels

Analytics & CRM

Know who shows up and what they do.

Module 6 4 levels

Payments

Take money. Legally. Safely.

Module 7 4 levels

Operating Hygiene

A business an accountant and a banker would respect.

A level looks like this

Every level is a 15–60 minute bite. Lesson, worksheet, build artifact, then on to the next. Progress, XP, and badges tracked as you go.

  • Three modes, one curriculum
    DIY, Co-pilot, or Done-for-you on each level. Learn or delegate.
  • Foundation Health Score
    A 0–100 number that reflects whether your stack is actually solid.
  • Pre-vetted partners
    Cloudflare, Stripe, HubSpot, PostHog and more — already integrated.
Sample level
2.4

Email Authentication (SPF, DKIM, DMARC)

Three records that decide whether your mail lands.

60 min · Lesson + worksheet + artifact
Try a level in BuildLab

Pricing for BuildLab

BuildLab is included on every plan that includes Labs. Pick your tier.

Solo
$49/mo
BuildLab (pick this as your one Lab)
Founder
$149/mo
BuildLab + 2 more Labs
Builder
$399/mo
All Labs + 2 hrs coaching/mo
Operator+
$1,500+/mo
All Labs + Done-for-you on BuildLab

Want everything? See full Suite pricing →

FAQ

Do I have to do every level?

No. Intake marks modules required, review, or skip. Required ones are flagged; the rest you can pick up later.

What's Done-for-you?

On Operator+, a Smartsby engineer handles flagged levels in a working session. You watch, you learn, you keep the access.

Do I own my accounts?

Always. Smartsby never holds your domain, DNS, Stripe, or hosting. You own them, we help configure them.

Is this only for tech founders?

No — that's the point. BuildLab translates infra into checklists anyone can complete.