Smartsby · AdLab

Launch ads that actually convert.

Stop guessing. AdLab teaches strategy, Meta, Google, TikTok, creative, and analytics — and you launch real campaigns as you go.

Open AdLab See the curriculum

For

Founders & marketers spending (or about to spend) on paid.

You leave with

A live campaign with conversion tracking and a weekly review ritual.

What you'll learn

Six modules, 26 levels. You'll write your offer, set up pixels properly, launch a campaign, and build a weekly review ritual you'll actually keep.

Module 1 4 levels

Ad Foundations

Know what an ad actually is, and what makes it work.

Module 2 5 levels

Meta Ads (Facebook + Instagram)

Launch a real Meta campaign that converts.

Module 3 5 levels

Google Ads

Capture demand that already exists.

Module 4 4 levels

TikTok & Social

Native creative for short-form social platforms.

Module 5 4 levels

Creative & Copy

Make ads that don't get scrolled past.

Module 6 4 levels

Analytics & Scale

Read the numbers. Cut the losers. Scale the winners.

A level looks like this

Every level is a 15–60 minute bite. Lesson, worksheet, build artifact, then on to the next. Progress, XP, and badges tracked as you go.

Lessons in 15–60 minute bites

Watch, read, apply. No 8-hour video sermons.
Real launches, not theory

Every module ends with something live in an ad account.
Ad Performance Score

Composite of foundations + platform + analytics. You can move it.

Sample level

2.2

Pixel + Conversions API

Browser pixel plus server-side CAPI. Don't skip CAPI in 2025.

45 min · Lesson + worksheet + artifact

Try a level in AdLab

Pricing for AdLab

AdLab is included on every plan that includes Labs. Pick your tier.

Solo

$49/mo

AdLab (pick this as your one Lab)

Founder

$149/mo

AdLab + 2 more Labs

Builder

$399/mo

All Labs + 2 hrs coaching/mo

Operator+

$1,500+/mo

All Labs + 8+ hrs services/mo

Want everything? See full Suite pricing →

FAQ

Do I need ad budget to use AdLab?

You can do all the lessons without spending. Launch levels require a live ad account and budget — start with $20/day if you're new.

Does AdLab manage my ads for me?

On Operator and above, yes — a Smartsby ad operator runs alongside you. Otherwise you do, with our playbook.

Is this just Meta?

No. Meta, Google, and TikTok each get a full module. Use what you need.

How long until I launch?

Foundations + Meta is roughly 8 hours of work. Most founders launch in week one.

Open AdLab